THE ESSENCE OF VIRAASAT
Celebrating Indian Art. Empowering Indian Artisans.
Viraasat is a purpose-driven platform dedicated to bringing India’s diverse art and craft traditions into the heart of modern living.
Rooted in cultural pride, Viraasat uplifts artisan communities, preserves age-old skills, and makes authentic Indian craftsmanship accessible, affordable, and deeply appreciated.
By blending heritage with contemporary design and fair-value practices, we create a space where Indian art thrives, artisans flourish, and customers experience the soul of India through every handcrafted piece.
FOUNDER’S NOTE
Founder’s Note
Viraasat was born from a belief that art is the foundation of Indian culture — and artisans are its living guardians.
Our commitment is to honour their work with dignity, visibility, and fair value.
Through Viraasat, we strive to preserve India’s artistic legacy, empower its creators, and ensure that our heritage continues to inspire generations to come.
— Dr. Ranjana Bansal
MISSION & VISION
Our Mission
To promote Indian art, empower artisans, and make authentic craftsmanship a valued part of everyday life.
Our Vision
To create a nationwide movement where Indian art thrives sustainably, artisans grow with dignity, and heritage finds its place in modern homes across India and the world.
OUR VALUES
Purpose Before Profit
Every decision is guided by the commitment to uplift artisans and protect India’s cultural legacy.
Dignity for Artisans
We ensure fair pay, recognition, and respectful representation for artisans and their families.
Heritage Preservation
Through revival, innovation, and documentation, we safeguard traditional skills for future generations.
Transparency & Fairness
We maintain ethical sourcing, honest pricing, and responsible partnerships.
Accessibility & Affordability
Authentic Indian art should be within reach — not limited to elite spaces.
Contemporary Relevance
Traditional crafts are reimagined to suit today’s homes, lifestyles, and aesthetics.
Community Impact
We work towards sustainable craft ecosystems that uplift entire communities.
OUR IMPACT
Through Viraasat, we are committed to building a stronger, more dignified future for India’s artisans:
- Empowering artisans through fair value, visibility, and respect
- Reviving endangered craft traditions and showcasing them to new audiences
- Creating year-round livelihood opportunities
- Conducting skill development & upskilling programmes
- Building sustainable craft ecosystems across regions
- Making high-quality handcrafted products accessible to all
- Inspiring new generations to appreciate India’s artistic wealth
OUR JOURNEY ACROSS INDIA
Viraasat brings together the craftsmanship of India’s most vibrant regions — from Agra’s exquisite Zardozi and marble inlay to the diverse textiles, weaves, woodwork, pottery, tribal arts, and folk traditions from across the country.
Our long-term goal is to establish Viraasat hubs across India, each nurturing local artisans, providing market linkages, and connecting communities with their cultural legacy.
- Every craft has a story.
- Every artisan has a voice.
- Viraasat brings them both to you.
HOW YOU CONTRIBUTE
Every purchase at Viraasat is a step toward preserving India’s artistic heritage.
When you support Viraasat, you:
- Empower artisan families
- Help revive dying craft forms
- Promote sustainable, handmade living
- Strengthen India’s cultural economy
- Become a guardian of our shared legacy
Join us. Celebrate India. Support its artisans. Carry forward our Viraasat.
Frequently Asked Questions
What is Viraasat?
Viraasat is a creative platform that celebrates Indian art and empowers artisans by making authentic handmade crafts accessible, affordable, and valued in everyday life.
Is Viraasat a showroom?
No. Viraasat is not a commercial showroom.
It is a purpose-led space where the emphasis is on the art, the artisan, and the preservation of India’s cultural heritage.
Are all products handmade?
- Fair and transparent compensation
- Year-round livelihood opportunities
- Recognition of their craft
- Skill development and upskilling
- Visibility and national reach
How does Viraasat support artisans?
- Yes. Every piece at Viraasat is crafted by hand using traditional techniques passed down through generations.
Where do the proceeds go?
All proceeds are channelled back toward artisans and craft development initiatives — ensuring sustainability and dignity for every creator.
How do you choose artisans?
We work with authentic craft clusters, verified artisan groups, and master craftspeople across India who are committed to preserving traditional techniques.
Are Viraasat products expensive?
No. Our goal is accessibility and affordability.
We ensure fair value for artisans while keeping prices reasonable so more people can welcome Indian art into their daily lives.
How is Viraasat different from online marketplaces?
Viraasat is mission-driven, not transaction-driven.
We prioritise heritage, dignity, and impact over volumes or margins.
How can I support Viraasat?
- Visit our centres
- Purchase handcrafted pieces
- Share artisans’ stories
- Participate in workshops
- Spread awareness about Indian crafts
Will Viraasat open in other cities?
- Yes. Beginning with Agra, Viraasat aims to establish centres in craft-rich regions across India.